Chanel No. 01, No. 02, No. 03 Rouge Allure Luminous & Velvet Lip Colours Reviews, Photos, Swatches

No. 01

Chanel No. 01 Rouge Allure Luminous Intense Lip Colour ($37.00 for 0.12 oz.) is a medium pink-red with cool undertones and a satin sheen. It had good color payoff in a single layer, though you can see my lip freckle peeking through indicating it was not full coverage (as described). The texture was smooth with slight slip but not enough to feel slippery or enable the color to move around on the lips. It wore well for five and a half hours and was lightly hydrating over time.

Top Dupes

View Swatches View All Dupes

Tarte Juicy (LE, $20.00) is darker, warmer (95% similar).
MAC Betty Boop Red (LE, $17.50) is darker (95% similar).
MAC Como La Flor (LE, $17.50) is darker (95% similar).
Tom Ford Beauty Jasmin Rouge (P, $54.00) is darker, cooler (95% similar).
Clinique Cherry Pop (P, $18.00) is lighter (95% similar).
Guerlain Rouge Saphir (821) (LE, $58.00) is darker, cooler (95% similar).
Bite Beauty Tannin (P, $24.00) is lighter (95% similar).
Make Up For Ever C404 (P, $22.00) is darker, warmer (95% similar).
Hourglass My Icon Is (P, $34.00) is darker (95% similar).
Besame American Beauty 1945 (P, $22.00) is lighter (95% similar).
More dupes -- click to see the full list!

No. 01

Limited Edition

Product

Pigmentation

9.5

Texture

9.5

Longevity

Application

93%

Total

No. 02

Chanel No. 02 Rouge Allure Velvet ($37.00 for 0.12 oz.) is a medium red with neutral undertones and a satin finish. It had good pigmentation that applied evenly and smoothly across the lips, but it did require a second layer for full coverage. The lipstick was lightly creamy without being thick or overly emollient, so it applied without tugging but sat nicely on the lips and didn’t feather over time. This shade stayed on well for six hours and was neither drying nor hydrating.

Top Dupes

View Swatches View All Dupes

MAC Ruby Woo (Matte) (LE, $17.50) is lighter (95% similar).
Tom Ford Beauty Cherry Lush (P, $54.00) is darker (95% similar).
Tarte Juicy (LE, $20.00) is darker (95% similar).
MAC Betty Boop Red (LE, $17.50) is darker (95% similar).
MAC Como La Flor (LE, $17.50) is more muted (95% similar).
Guerlain Rouge Saphir (821) (LE, $58.00) is cooler (95% similar).
Bite Beauty Tannin (P, $24.00) is brighter (95% similar).
Make Up For Ever C404 (P, $22.00) is darker (95% similar).
Hourglass My Icon Is (P, $34.00) is darker (95% similar).
Besame American Beauty 1945 (P, $22.00) is lighter, brighter (95% similar).
More dupes -- click to see the full list!

Formula Overview

$37.00/0.12 oz. - $308.33 Per Ounce

The Rouge Allure Velvet formula is supposed to be a "non-drying matte lipstick" with "intensely rich, long-wearing colour" and has a "velvet matte finish." Over time, I felt like the formula has improved and is actually non-drying (the original launch did not wear well on me) to lightly drying (seen more in shades that have lasted six to eight hours). The pigmentation varies from shade to shade but is usually semi-opaque to opaque with a semi-matte to satin finish. The texture had a velvety, glide-on feel that doesn't feel particularly creamy or wet, yet the lipstick is comfortable to wear over the four to six hours it typically lasts for. Like most Chanel lip products, they have a rosy scent but no discernible taste.

Browse all of our Chanel Rouge Allure Velvet swatches.