
Cougar
Makeup Geek Cougar Plush Lip Matte ($12.00 for 0.06 fl. oz.) is bright, medium-dark plum with cooler undertones an a matte finish. It had semi-opaque color payoff with a velvety, smooth texture that spread well across the lips. The color did not gather in my lip lines and looked fairly flattering (at least, compared to most shades in the range). On me, the lipstick wore well for five hours, left a stain behind, and was moderately drying.
The formula is supposed to be a “cross between a cream and a mousse” that is “highly pigmented” with a “soft matte” finish. The consistency has an incredibly velvety, creamy feel without being slippery or wet, so it felt very smooth going on the lips and lightweight. I liked the way it felt on the lips for an hour or so of wear, but after testing about half of the range, they did not wear down well with an uneven fade and significant color in lip lines. While traditional liquid lipstick can dry and look “cracked,” I noticed that despite feeling quite forgiving, the finish often was not as lip color settled into and separated away from lip lines. The formula wasn’t designed to dry down to a flat, matte finish, and it does not, so the transfer was similar to that of a traditional, satin-finished tube lipstick for me. On me, the liquid lipsticks have lasted between four and six hours on me. They seem mostly non-drying on but seemed more drying as I wore them, particularly if I wore two in a row, which would leave my lips feeling raw. Just a heads up, each tube contains a surprisingly small amount of product (0.06 fl. oz.) relative to a lot of popular liquid lipstick formulas (Kat Von D contains 0.22 fl. oz., Anastasia contains 0.11 fl. oz., Smashbox contains 0.13 fl. oz., Stila contains 0.10 fl. oz., MAC contains 0.17 fl. oz.).
Top Dupes
- Too Faced Pitch Perfect (P, $22.00) is cooler, lighter (90% similar).
- Milani Embrace (LE, $8.99) is warmer (90% similar).
- Bite Beauty #002 (LE, $36.00) is glossier, lighter (90% similar).
- Bite Beauty Barberry (LE, $24.00) is glossier, warmer (90% similar).
- Kat Von D Bauhau5 (P, $20.00) is less glossy, lighter (90% similar).
- Tarte Fly (P, $20.00) is warmer, brighter, darker (85% similar).
- MAC Tailored to Tease (P, $21.00) is cooler, lighter (85% similar).
- Tarte Twerk (P, $20.00) is brighter, lighter (85% similar).
- Bite Beauty Eggplant (P, $26.00) is glossier, more muted (85% similar).

Permanent

Wild Child
Makeup Geek Wild Child Plush Lip Matte ($12.00 for 0.06 fl. oz.) is bright, cobalt blue with cool undertones and a cream finish. The color payoff was incredibly rich and opaque, but the formula itself did not seem to sit as well on the lips as I would have expected. The texture had a creamy, velvety feel to it–very smooth–and applied with ease, but it appeared “cracked” when I smiled as the color separated at my lip lines. The color lasted for four and a half hours, left a fuchsia stain behind, and was somewhat drying.
Top Dupes
- MAC Midnight Troll (LE, $17.00) is lighter (95% similar).
- Colour Pop Climax (P, $5.00) is less glossy, more muted, darker (85% similar).
- Too Faced Who's Zoomin' Who (P, $21.00) is less glossy, darker (85% similar).
- Maybelline Sapphire Siren (P, $7.49) is darker (80% similar).

Permanent

Rocker Chick
Makeup Geek Rocker Chick Plush Lip Matte ($12.00 for 0.06 fl. oz.) is a deep berry with cool undertones and a semi-matte finish. The consistency was drier, almost chalky in a way, and did not spread evenly at all. The color went on unevenly, and there little bits of color that balled up and looked like crumbles on my lips. The lipstick also settled into my lip lines over time. This shade lasted for five hours, left a strong stain behind, and was very drying (my lips started to peel afterward). I had to take a break from testing all shades from the formula after I wore this one.
Top Dupes
- Make Up For Ever M501 (P, $22.00) is better quality, more pigmented (95% similar).
- MAC Babes and Balls (LE, $17.00) is lighter (95% similar).
- Smashbox Femme Fatale (P, $21.00) is cooler (90% similar).
- Make Up For Ever C506 (P, $22.00) is glossier, darker (90% similar).
- MAC Oh Lady (P, $21.00) is more muted, darker (90% similar).
- Charlotte Tilbury Hel's Bells (P, $32.00) is glossier, lighter (90% similar).
- Burberry Bright Plum (P, $34.00) is glossier, lighter (85% similar).
- Tarte Wet Suit (P, $22.00) is warmer, darker (85% similar).
- Colour Pop Plastics (LE, $5.00) is cooler, lighter (85% similar).
- Colour Pop Notion (P, $6.00) is darker (85% similar).

Permanent

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Cougar Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Wild Child Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte

Makeup Geek Rocker Chick Plush Lip Matte