Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color
Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a deep, muted mauve with subtle, cool undertones and a satin finish. It had very nearly opaque pigmentation with a creamy, velvety consistency that glided on easily and delivered the coverage as promised–one-stroke intensity. The only drawback to this shade was that some of the color seemed to gather in lip lines as the color wore down, but the creamier formula made it easier to press my lips together to smooth the color out of the lines. This shade lasted for four and a half hours and was neither drying nor hydrating. MAC Amorous (P, $17.00) is lighter (95% similar). MAC Positively Dashing (P, $18.00) is more shimmery, darker (90% similar). Tom Ford Beauty Casablanca (P, $50.00) is warmer, glossier (90% similar). MAC Craving (P, $17.00) is lighter (90% similar). Bite Beauty Rhubarb (P, $26.00) is lighter, warmer (85% similar). MAC Deliciously Forbidden (LE, $19.00) is darker (80% similar). Givenchy Violine Precieux (312) (LE, $36.00) is warmer (80% similar). See comparison swatches / view dupes side-by-side.
Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a medium-dark burgundy-brown with subtle, warm undertones and a satin finish. It had opaque pigmentation with a creamy, glide-on texture that was comfortable to wear and flattering on as it didn’t emphasize the texture of my lips. This shade lasted for five hours, left behind a slight stain, and was neither drying nor hydrating. Bite Beauty Nori (P, $26.00) is darker, warmer (95% similar). MAC Endless Drama (P, $18.00) is darker, glossier (90% similar). Urban Decay Hex (P, $17.00) is darker, warmer (90% similar). Maybelline Smoking Red (P, $7.49) is darker (90% similar). Maybelline Burgundy Blush (P, $7.99) is warmer (90% similar). MAC Runner (LE, $17.00) is darker, warmer (90% similar). MAC Unknown Pleasures (LE, $19.00) is darker (85% similar). Maybelline Divine Wine (P, $7.99) is warmer (85% similar). Buxom Voodoo Spice (P, $22.00) is warmer (85% similar). Marc Jacobs Beauty Blow (210) (P, $30.00) is lighter, brighter (85% similar). Illamasqua Growl (P, $24.00) is darker, warmer (85% similar). Maybelline Midnight Merlot (P, $7.49) is darker, cooler (80% similar). Estee Lauder Desirous (P, $30.00) is darker, warmer (80% similar). Tom Ford Beauty Velvet Cherry (08) (P, $50.00) is lighter, warmer (80% similar). MAC Sin (P, $17.00) is darker, cooler (80% similar). Colour Pop Poison (LE, $5.00) is lighter, warmer (80% similar). MAC Diva (P, $17.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.
Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a muted, medium-dark red-brown with warm undertones and a satin finish. The coverage was fantastic with creamy, opaque color that applied smoothly and evenly. It was comfortable to wear over a five hour period, though it was neither hydrating nor drying. Colour Pop Kae (LE, $6.00) is warmer, less glossy (90% similar). Charlotte Tilbury Birkin Brown (P, $32.00) is lighter, cooler (85% similar). NARS Deborah (P, $32.00) is glossier (85% similar). Colour Pop Limbo (P, $6.00) is darker, less glossy (80% similar). Too Faced Naughty by Nature (P, $21.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.
Maybelline Chocoholic Mauve It Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a deep, reddish brown with subtle, warm undertones and a natural sheen. It was semi-opaque and had moderate slip, which made it harder to apply evenly as it would seep into lip lines and move around a lot. I didn’t experience feathering, which isn’t something I typically experience, but it might be an issue if you are prone to feathering due to the vampy hue and slippery feel. It lasted for five hours, left behind a stain, but it did sit in lip lines easily. Colour Pop Prim (P, $6.00) is cooler (95% similar). Marc Jacobs Beauty Editrix (250) (P, $30.00) is warmer (95% similar). Colour Pop Paramour (LE, $5.00) is darker, cooler (95% similar). Urban Decay Disturbed (P, $17.00) is cooler (95% similar). MAC Lingering Kiss (LE, $17.00) is lighter, cooler (90% similar). Bite Beauty Liquorice (P, $26.00) is cooler (90% similar). MAC Living Legend (LE, $17.00) is brighter (90% similar). Maybelline Smoking Red (P, $7.49) is lighter (85% similar). NARS Ingrid (P, $32.00) is lighter, cooler, glossier (85% similar). Bite Beauty Whiskey (P, $26.00) is darker (85% similar). MAC Runner (LE, $17.00) is lighter (80% similar). Estee Lauder Desirous (P, $30.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.
FORMULA OVERVIEW | Maybelline Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a new set of shades that’s supposed to have “one-stroke intensity” in an “opaque, creamy clay base.” For the most part, the shade range is mostly opaque to fully opaque with some falling short with semi-sheer to semi-opaque, more uneven coverage. The texture is smooth, creamy, lightweight, and it glides on without tugging or dragging; some shades feel more satiny while others have a bit more slip. Unfortunately, some of the ones in this review were particularly slippery, which made them harder to apply evenly. I’m a fan of the Color Sensational formulas, but the one thing that I’m not a fan of (and that can be a deal-breaker) is the scent, which is a very strong, sweet, lightly perfume-y scent that lingers and sometimes tastes soapy.




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Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color
Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color
Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color
Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color
Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color
Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color
Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color
Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color
Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color
Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color
Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color
Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color
Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color
Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color
Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color
Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color
Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color
Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color
Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color
Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color
Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color
Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color
Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color
Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color