Chanel Indemodable (166) Rouge Allure Lipstick
Chanel Indemodable (166) Rouge Allure Lipstick ($37.00 for 0.12 oz.) is a medium-dark, subtly warm-toned fuchsia pink with a satin finish. MAC Diva-ish (LE, $17.00) is warmer (90% similar). Estee Lauder Ambitious Pink (P, $30.00) is lighter, brighter (85% similar). See comparison swatches / view dupes side-by-side.
The Rouge Allure formula is supposed to have “intense, long-wearing colour with full coverage and a satin finish” while also being hydrating. It had semi-opaque color payoff with a thin, smooth texture that glided on without tugging and was comfortable to wear, though not hydrating for me. The color went on evenly and lasted for four and a half hours.

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Chanel Indemodable (166) Rouge Allure Lipstick
Chanel Indemodable (166) Rouge Allure Lipstick
Chanel Indemodable (166) Rouge Allure Lipstick
Chanel Indemodable (166) Rouge Allure Lipstick
Chanel Indemodable (166) Rouge Allure Lipstick
Chanel Indemodable (166) Rouge Allure Lipstick