ColourPop Avenue & Bumble Ultra Matte Liquid Lipsticks Reviews, Photos, Swatchew

ColourPop Avenue Ultra Matte Liquid Lipstick

ColourPop Avenue Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deep yellow red.” It’s a slightly muted, medium-dark burgundy red with neutral-to-cool undertones and a matte finish. The texture was thin, slightly watery, but it was manageable for application. The color applied with semi-opaque coverage that went on quite evenly despite the watery consistency. It lasted for almost eight hours, was lightly drying over time, and tended to fade faster from the center of the lips. NARS Mascate (P, $26.00) is glossier, warmer (93% similar). MAC Such Flare (LE, $17.00) is warmer, glossier (90% similar). MAC Studded Kiss (P, $17.00) is glossier (90% similar). Kat Von D Nosferatu (P, $20.00) is lighter, cooler (90% similar). NARS 413 BLKR (LE, $26.00) is glossier (90% similar). Tom Ford Beauty Velvet Cherry (08) (P, $50.00) is lighter, glossier (90% similar). Maybelline Burgundy Blush (P, $7.99) is darker, glossier (85% similar). NARS VIP Red (P, $26.00) is lighter, warmer, glossier (85% similar). Make Up For Ever #48 (P, $19.00) is glossier (85% similar). MAC Diva (P, $17.00) is more shimmery, glossier (80% similar). See comparison swatches / view dupes side-by-side.

ColourPop Bumble Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “dusty warm terracotta.” It’s a muted, medium rosy pink with warm undertones and a matte finish. It had rich, opaque color coverage that applied smoothly. The color lasted for eight hours and was slightly drying over time, and it had a few flakes of color come off while I wore it (which isn’t too bad). Kat Von D Double Dare (P, $20.00) is better quality (100% similar). NARS Tolede (P, $26.00) is less pigmented, better quality, brighter (90% similar). Make Up For Ever #4 (P, $19.00) is glossier (90% similar). NARS Dolce Vita (P, $25.00) is lighter, brighter, warmer (85% similar). Maybelline Nude Nuance (P, $7.99) is warmer, glossier, less glossy (85% similar). Burberry Peony Rose (302) (P, $30.00) is more shimmery (85% similar). Kat Von D Lolita (P, $20.00) is lighter, warmer, better quality (85% similar). See comparison swatches / view dupes side-by-side.

Formula Summary: ColourPop Ultra Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent.