
I Am Positive
Milani I Am Positive Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a muted, medium-dark brown with subtle, warm red undertones and a semi-matte finish. It had rich pigmentation that adhered evenly and smoothly to my lips. It had a lightweight, thinner consistency that had a velvety slip but did not feel wet nor did it slide around while worn. The color didn’t seem to emphasize my lip lines as much as other shades in the range. It lasted well for five hours and was neither drying nor hydrating over time.
Top Dupes
- Tom Ford Beauty In Deep (P, $54.00) is cooler (95% similar).
- Colour Pop Vignette (P, $7.00) is warmer, glossier (90% similar).
- Pat McGrath Flesh 3 (P, $38.00) is cooler (90% similar).
- Tarte Sis (P, $20.00) is less glossy (90% similar).
- Tom Ford Beauty Ben (P, $36.00) is cooler (90% similar).
- Maybelline Coffee Addiction (DC, $7.49) is more shimmery, warmer (90% similar).
- Colour Pop La Lady (P, $7.00) is lighter (85% similar).
- MAC Paramount (P, $18.50) is more shimmery, warmer, glossier (85% similar).
- NARS Deborah (P, $34.00) is more shimmery, lighter, warmer (85% similar).
- Colour Pop Love Bug (P, $6.50) is lighter, less glossy (85% similar).
- More dupes -- click to see the full list!
Formula Overview
$6.99/0.14 oz. - $49.93 Per Ounce
The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.
In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.
Browse all of our Milani Bold Color Statement Matte Lipstick swatches.
Ingredients
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

I Am Confident
Milani I Am Confident Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium-dark, reddish-copper with subtle, warm undertones and a satin finish. It had rich color coverage that applied evenly and smoothly in a single layer. The texture was lightweight, velvety, and smooth with a touch of creaminess that helped it glide without tugging. It wore well for five and a half hours and was neither drying nor hydrating.
Top Dupes
- Too Faced Gingerbread Girl (LE, $21.00) is darker, less glossy (95% similar).
- Pat McGrath Flesh 3 (P, $38.00) is darker (95% similar).
- Tom Ford Beauty In Deep (P, $54.00) is darker (90% similar).
- Burberry Dark Nude (408) (P, $35.00) is more shimmery (90% similar).
- MAC Paramount (P, $18.50) is darker, warmer, glossier (85% similar).
- Colour Pop La Lady (P, $7.00) is lighter (85% similar).
- MAC Retro (P, $18.50) is more shimmery, lighter (85% similar).
- Colour Pop Reign (PiP, $6.50) is lighter, warmer (85% similar).
- Colour Pop Stud (PiP, $6.50) is lighter, cooler (85% similar).
- Stellar Beauty Dark Matter 04 (P, $22.00) is cooler (85% similar).
- More dupes -- click to see the full list!
Formula Overview
$6.99/0.14 oz. - $49.93 Per Ounce
The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.
In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.
Browse all of our Milani Bold Color Statement Matte Lipstick swatches.
Ingredients
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

I Am Motivated
Milani I Am Motivated Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a rich red with warm undertones and a satin finish. The pigmentation was opaque in one stroke, while the consistency was smooth, velvety, and lightly creamy and wasn’t quite as thin as most shades in the range. The added thickness made it more flattering on my lips as it did not emphasize my lip lines or pull color deeply into my lip lines. It stayed on well for five and a half hours, was non-drying, and left a faint stain behind.
Top Dupes
- Hourglass At Night (P, $34.00) is lighter (95% similar).
- Pat McGrath Vendetta (P, $38.00) is lighter, cooler (95% similar).
- Maybelline Cruel Ruby (P, $7.49) is cooler (95% similar).
- MAC Viva Glam I (P, $18.50) is lighter, warmer (90% similar).
- NARS Rouge Indiscret (LE, $28.00) is lighter, warmer (90% similar).
- MAC Wild Memories (LE, $18.50) is lighter, cooler (90% similar).
- Makeup Geek Flamenco (LE, $12.00) is lighter, cooler (90% similar).
- Bite Beauty Red Velvet (P, $24.00) is lighter, cooler (90% similar).
- NARS Just Push Play (P, $26.00) is lighter, warmer (90% similar).
- NARS Codie (LE, $34.00) is lighter (90% similar).
- More dupes -- click to see the full list!
Formula Overview
$6.99/0.14 oz. - $49.93 Per Ounce
The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.
In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.
Browse all of our Milani Bold Color Statement Matte Lipstick swatches.
Ingredients
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Positive Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Confident Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick

Milani I Am Motivated Bold Color Statement Matte Lipstick