
Flashback
Urban Decay Flashback Vice Liquid Lipstick ($18.00 for 0.17 oz.) is a medium purple with warm, pink undertones and a sparkling sheen. The consistency was lightweight, thin, and on the watery side, so it wasn’t much of a surprise when it did not apply evenly and some of the shimmer gathered more heavily in some areas than others. A second layer did not work well, due to the uneven initial layer, and there was a lot of flaking during wear if a second layer was applied. It had semi-sheer coverage that lasted for about five hours on me but was drying.
Top Dupes
- Obsessive Compulsive Cosmetics Alt-Girl (LE, $17.00) is cooler, glossier (90% similar).
- MAC Royal Hour (LE, $17.50) is lighter, less pigmented, glossier (90% similar).
- MAC Own the Look (LE, $19.00) is less shimmery, warmer, glossier (85% similar).
- Urban Decay Plague (P, $17.00) is darker, warmer, glossier (85% similar).
- Urban Decay Mad Hatter (LE, $18.00) is lighter, warmer, glossier (85% similar).
- MAC Foiled Rose (LE, $17.50) is lighter, brighter, warmer (80% similar).
- MAC Violetta (P, $17.50) is lighter, brighter, glossier (80% similar).
- MAC Model Behavior (P, $17.50) is lighter, brighter, warmer (80% similar).
- More dupes -- click to see the full list!
Formula Overview
$18.00/0.17 oz. - $105.88 Per Ounce
The Vice Liquid Lipstick formula is supposed to be “intensely pigmented” with “complete coverage in one coat” and “nondrying wear” that is “comfortable” and “waterproof.” The majority of the Metallized shades are not even close to one-coat coverage–maybe three or four or coats!–and did not layer evenly, plus they had a tendency to lose sparkle/glitter through wear. Whenever a shade wasn’t opaque in one coat, it often looked streaky or uneven. There were some shades that had fantastic, one-coat coverage, while others featured more medium, buildable coverage but several applied uneven, patchy, and didn’t level or improve after drying down even with a second layer.
The consistency of the formula was smooth, lightweight, and comfortable to apply, but the dry down was lengthy and some shades never fully felt dry (instead, lightly tacky). There was a learning curve to applying and wearing these, too, as they were unforgiving if you accidentally press your lips together before the formula has dried down–the formula is quite tacky as it dries down and pressed lips together results in color lifting away. The wear varied from shade to shade (and between finishes) from four to eight hours, and so far, most were true to the nondrying claim, at least. I didn’t notice any scent or taste with them.
They were difficult to remove compared to most products; I had the best luck saturating a cotton pad with eye or lip makeup remover (Neutrogena, Lancome, Shiseido, etc.), yet curiously were not that long-wearing on me (relative to liquid lipsticks)–they seemed to develop a little tackiness with any meal or drink (even just water) and degraded from there. Overall, the formula was extremely disappointing after the successful Vice lipstick launch last year.
Browse all of our Urban Decay Vice Liquid Lipstick swatches.
Ingredients
Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Calcium Sodium Borosilicate, Tridecyl Trimellitate, Disteardimonium Hectorite, Silica, Nylon-12, Cyclohexasiloxane, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Alumina, Silica [Nano] / Silica, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Diisopropyl Dimer Dilinoleate, Tin Oxide, Ascorbyl Palmitate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7 Lake, CI 45410 / Red 28 Lake, CI 15850 / Red 6, CI 45380 / Red 22 Lake, CI 75470 / Carmine, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 15985 / Yellow 6 Lake].

Permanent

Unbroken
Urban Decay Unbroken Vice Liquid Lipstick ($18.00 for 0.17 oz.) is a deep plum with warm undertones and a flat, matte finish. This shade was unbearably drying; this one physically hurt to wear after four hours. The consistency was smooth going on, but it dried down to such a dry, chalky, and clingy way that it made my lips look like they had no moisture left (which was about how they felt in the end). It lasted for five hours on me before it had worn away unevenly from the center of my mouth.
Top Dupes
- Anastasia Veronica (P, $20.00) is lighter, more muted (90% similar).
- MAC Topped with Brandy (P, $21.00) is lighter, warmer (90% similar).
- Colour Pop Baracuda (LE, $6.00) is lighter, warmer (85% similar).
- Anastasia #5 (Vol. 1) (P, ) is brighter (85% similar).
- Anastasia Dead Roses (P, $18.00) is lighter, warmer (85% similar).
- Anastasia Poet (P, $20.00) is lighter, warmer (85% similar).
- Maybelline Mauve It (P, $7.49) is lighter, brighter, warmer (80% similar).
- Ciate Pin Up (P, $19.00) is warmer (80% similar).
- More dupes -- click to see the full list!
Formula Overview
$18.00/0.17 oz. - $105.88 Per Ounce
The Vice Liquid Lipstick formula is supposed to be “intensely pigmented” with “complete coverage in one coat” and “nondrying wear” that is “comfortable” and “waterproof.” The majority of the Metallized shades are not even close to one-coat coverage–maybe three or four or coats!–and did not layer evenly, plus they had a tendency to lose sparkle/glitter through wear. Whenever a shade wasn’t opaque in one coat, it often looked streaky or uneven. There were some shades that had fantastic, one-coat coverage, while others featured more medium, buildable coverage but several applied uneven, patchy, and didn’t level or improve after drying down even with a second layer.
The consistency of the formula was smooth, lightweight, and comfortable to apply, but the dry down was lengthy and some shades never fully felt dry (instead, lightly tacky). There was a learning curve to applying and wearing these, too, as they were unforgiving if you accidentally press your lips together before the formula has dried down–the formula is quite tacky as it dries down and pressed lips together results in color lifting away. The wear varied from shade to shade (and between finishes) from four to eight hours, and so far, most were true to the nondrying claim, at least. I didn’t notice any scent or taste with them.
They were difficult to remove compared to most products; I had the best luck saturating a cotton pad with eye or lip makeup remover (Neutrogena, Lancome, Shiseido, etc.), yet curiously were not that long-wearing on me (relative to liquid lipsticks)–they seemed to develop a little tackiness with any meal or drink (even just water) and degraded from there. Overall, the formula was extremely disappointing after the successful Vice lipstick launch last year.
Browse all of our Urban Decay Vice Liquid Lipstick swatches.
Ingredients
Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Calcium Sodium Borosilicate, Tridecyl Trimellitate, Disteardimonium Hectorite, Silica, Nylon-12, Cyclohexasiloxane, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Alumina, Silica [Nano] / Silica, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Diisopropyl Dimer Dilinoleate, Tin Oxide, Ascorbyl Palmitate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7 Lake, CI 45410 / Red 28 Lake, CI 15850 / Red 6, CI 45380 / Red 22 Lake, CI 75470 / Carmine, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 15985 / Yellow 6 Lake].

Permanent

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Flashback Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick

Urban Decay Unbroken Vice Liquid Lipstick