
Cruel
Urban Decay Cruel Vice Liquid Lipstick ($18.00 for 0.17 oz.) is a medium-dark red with warm, copper undertones and flecks of gold and copper sparkle. It had semi-sheer to medium, buildable coverage, though the texture was unforgiving. It had a thin, watery feel as it was going on the lips, and it did not spread evenly, which caused patchiness and the sparkles to build up in some areas but not everywhere. The shimmer/sparkle dispersion was just mediocre. It did not wear very well either, as the sparkles tended to flake away over time, and the color itself barely made it to four hours (which is remarkably short for this type of formula). To make matters worse, it was extremely drying.
Top Dupes
- MAC Coral Optix (LE, $17.50) is lighter (90% similar).
- Maybelline Hot Lava (P, $7.49) is less shimmery, cooler (85% similar).
- Kat Von D Adora (P, $21.00) is lighter (85% similar).
- Urban Decay Cruel (P, $17.00) is lighter, brighter, cooler (85% similar).
- Chanel Enigmatique (135) (P, $37.00) is lighter, brighter (80% similar).
- Milani Cherry Crave (P, $5.49) is lighter, brighter (80% similar).
- Shiseido First Bite (RD307) (P, $28.00) is less shimmery, lighter, brighter (80% similar).
- More dupes -- click to see the full list!
Formula Overview
$18.00/0.17 oz. - $105.88 Per Ounce
The Vice Liquid Lipstick formula is supposed to be “intensely pigmented” with “complete coverage in one coat” and “nondrying wear” that is “comfortable” and “waterproof.” The majority of the Metallized shades are not even close to one-coat coverage–maybe three or four or coats!–and did not layer evenly, plus they had a tendency to lose sparkle/glitter through wear. Whenever a shade wasn’t opaque in one coat, it often looked streaky or uneven. There were some shades that had fantastic, one-coat coverage, while others featured more medium, buildable coverage but several applied uneven, patchy, and didn’t level or improve after drying down even with a second layer.
The consistency of the formula was smooth, lightweight, and comfortable to apply, but the dry down was lengthy and some shades never fully felt dry (instead, lightly tacky). There was a learning curve to applying and wearing these, too, as they were unforgiving if you accidentally press your lips together before the formula has dried down–the formula is quite tacky as it dries down and pressed lips together results in color lifting away. The wear varied from shade to shade (and between finishes) from four to eight hours, and so far, most were true to the nondrying claim, at least. I didn’t notice any scent or taste with them.
They were difficult to remove compared to most products; I had the best luck saturating a cotton pad with eye or lip makeup remover (Neutrogena, Lancome, Shiseido, etc.), yet curiously were not that long-wearing on me (relative to liquid lipsticks)–they seemed to develop a little tackiness with any meal or drink (even just water) and degraded from there. Overall, the formula was extremely disappointing after the successful Vice lipstick launch last year.
Browse all of our Urban Decay Vice Liquid Lipstick swatches.
Ingredients
Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Calcium Sodium Borosilicate, Tridecyl Trimellitate, Disteardimonium Hectorite, Silica, Nylon-12, Cyclohexasiloxane, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Alumina, Silica [Nano] / Silica, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Diisopropyl Dimer Dilinoleate, Tin Oxide, Ascorbyl Palmitate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7 Lake, CI 45410 / Red 28 Lake, CI 15850 / Red 6, CI 45380 / Red 22 Lake, CI 75470 / Carmine, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 15985 / Yellow 6 Lake].

Permanent

Shadowheart
Urban Decay Shadowheart Vice Liquid Lipstick ($18.00 for 0.17 oz.) is a muted, dark, plummy brown with subtle warm undertones and a multi-colored pearl finish. It had semi-opaque color coverage in a single layer, and it was smooth and thin enough to take a second layer on top for full coverage. The liquid lipstick was thin, not too watery, and spread evenly across the lips, though there was some color that separated at my lip lines after it dried down. The color lasted well for six and a half hours but was drying to wear.
Top Dupes
- Colour Pop Zebra (LE, $6.00) is more shimmery (90% similar).
- MAC I Get So OOC (LE, $17.50) is lighter (90% similar).
- Pretty Vulgar Artful Deception (P, $24.00) is more shimmery, lighter, brighter (90% similar).
- Tom Ford Beauty Aperture (03) (LE, $53.00) is more shimmery, warmer (90% similar).
- Urban Decay Studded (P, $17.00) is more shimmery, lighter, warmer (85% similar).
- MAC Act So Cool (LE, $17.50) is darker, glossier (90% similar).
- Colour Pop Maneater (LE, $6.00) is lighter, warmer (85% similar).
- MAC Chintz (P, $17.50) is lighter, less pigmented (85% similar).
- LORAC Tres Chic (LE, ) is less shimmery, glossier (85% similar).
- Tom Ford Beauty Aaron (P, $36.00) is less shimmery, warmer (85% similar).
- More dupes -- click to see the full list!
Formula Overview
$18.00/0.17 oz. - $105.88 Per Ounce
The Vice Liquid Lipstick formula is supposed to be “intensely pigmented” with “complete coverage in one coat” and “nondrying wear” that is “comfortable” and “waterproof.” The majority of the Metallized shades are not even close to one-coat coverage–maybe three or four or coats!–and did not layer evenly, plus they had a tendency to lose sparkle/glitter through wear. Whenever a shade wasn’t opaque in one coat, it often looked streaky or uneven. There were some shades that had fantastic, one-coat coverage, while others featured more medium, buildable coverage but several applied uneven, patchy, and didn’t level or improve after drying down even with a second layer.
The consistency of the formula was smooth, lightweight, and comfortable to apply, but the dry down was lengthy and some shades never fully felt dry (instead, lightly tacky). There was a learning curve to applying and wearing these, too, as they were unforgiving if you accidentally press your lips together before the formula has dried down–the formula is quite tacky as it dries down and pressed lips together results in color lifting away. The wear varied from shade to shade (and between finishes) from four to eight hours, and so far, most were true to the nondrying claim, at least. I didn’t notice any scent or taste with them.
They were difficult to remove compared to most products; I had the best luck saturating a cotton pad with eye or lip makeup remover (Neutrogena, Lancome, Shiseido, etc.), yet curiously were not that long-wearing on me (relative to liquid lipsticks)–they seemed to develop a little tackiness with any meal or drink (even just water) and degraded from there. Overall, the formula was extremely disappointing after the successful Vice lipstick launch last year.
Browse all of our Urban Decay Vice Liquid Lipstick swatches.
Ingredients
Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Calcium Sodium Borosilicate, Tridecyl Trimellitate, Disteardimonium Hectorite, Silica, Nylon-12, Cyclohexasiloxane, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Alumina, Silica [Nano] / Silica, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Diisopropyl Dimer Dilinoleate, Tin Oxide, Ascorbyl Palmitate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7 Lake, CI 45410 / Red 28 Lake, CI 15850 / Red 6, CI 45380 / Red 22 Lake, CI 75470 / Carmine, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 15985 / Yellow 6 Lake].

Permanent

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Cruel Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick

Urban Decay Shadowheart Vice Liquid Lipstick