
Soft Pink
Anastasia Soft Pink Matte Lipstick ($18.00 for 0.12 oz.) is a medium pink with warm, yellow undertones and a matte finish. It had opaque color coverage in a single layer, and while the lipstick tugged on my lips as I applied it, the color went on evenly and smoothly. There was slight separation of the lipstick at my deeper lip lines, though, and the color migrated into them over time. On me, it lasted for five hours and was non-drying.
The formula is supposed to have “full-pigment” with a “smooth, ultra-matte finish.” Since the description was a little light, I also watched the brand’s video, where the formula is also supposed to be comfortable to apply and not settle in lip lines. The best aspects of the formula are how lightweight it felt on–almost like nothing on, so despite being more matte and denser, not heavy or clingy–and that most shades have been non-drying (so far).
There has been some transfer, and the finish is mostly matte but not “ultra-matte” (certainly not as flat or matte as their liquid lipsticks, as an example). Some shades have emphasized my lip lines from a texture standpoint or due to color settling into them, but it depended on the shade. The wear has ranged from four and a half hours to eight hours, and some of the richer shades can survive a moderate meal and definitely drinking coffee. I found the texture to be the drawback; the lipstick is incredibly firm and dense with little to creaminess, which resulted in an application that tugged and pulled on the lips. It was also the type of texture that caught on flakes, so regular exfoliation is key. There were a few shades that were creamier and thicker on the lips, which were more comfortable to apply, but the majority were quite firm. (They also did not get softer with use.)
Top Dupes
- Kat Von D Saint (LE, $20.00) is darker (95% similar).
- MAC Pandemonium (LE, $17.00) is darker, cooler (90% similar).
- Makeup Geek Goodie-Two-Shoes (P, $12.00) is cooler (90% similar).
- Tom Ford Beauty Anderson (P, $35.00) is darker, more muted (90% similar).
- Urban Decay Brat (P, $18.00) is lighter (90% similar).
- Colour Pop 1st Base (P, $6.00) is lighter (90% similar).
- Tom Ford Beauty Possession (Left) (LE, ) is darker, glossier (90% similar).
- Maybelline Pink Sugar (P, $7.99) is lighter, brighter (85% similar).
- Make Up For Ever M200 (P, $22.00) is more muted, cooler (85% similar).
- Make Up For Ever C305 (P, $22.00) is brighter, glossier (85% similar).
- More dupes -- click to see the full list!

Permanent

Cotton Candy
Anastasia Cotton Candy Matte Lipstick ($18.00 for 0.12 oz.) is a bright, medium pink with cool, blue undertones and a matte finish. It was richly pigmented with a dense, firm consistency that tugged on the lips as I applied it but managed to apply color evenly across the lips. The lipstick felt very lightweight on but did not feel clingy. It wore well for five hours and left a slight stain behind, and the formula felt non-drying.
Top Dupes
- Maybelline Pink 'n Chic (P, $7.99) is lighter, brighter (90% similar).
- Too Faced 1998 (P, $21.00) is lighter, brighter (90% similar).
- Clinique Wow Pop (P, $18.00) is glossier (90% similar).
- MAC Pink Nouveau (P, $17.00) is darker, more muted, glossier (85% similar).
- Makeup Geek Moonwalk (LE, $12.00) is darker (85% similar).
- Bite Beauty Kumquat (LE, $24.00) is lighter, warmer (85% similar).
- MAC Gumball (P, $21.00) is darker, more muted, warmer (80% similar).
- Kat Von D Armageddon (P, $20.00) is lighter (80% similar).
- More dupes -- click to see the full list!

Permanent

Plumeria
Anastasia Plumeria Matte Lipstick ($18.00 for 0.12 oz.) is a deep berry with subtle, cool undertones and a fine sprinkling of iridescent pearl. It had good color coverage, though it was not opaque in a single layer. The consistency was dense and firm in the tube, so it pulled on the lips as I applied it, even though it did lay down even coverage. I was surprised to find this shade had actual pearl in it–it wasn’t just a trick of the light–but it was still more “matte” overall. The color stayed on well for over six hours, left a fuchsia stain behind, and was slightly drying.
Top Dupes
- Milani Embrace (LE, $8.99) is less shimmery, lighter (95% similar).
- Makeup Geek Cougar (P, $12.00) is less shimmery (95% similar).
- Hourglass When I'm With You (P, $34.00) is lighter (90% similar).
- MAC Si, Si, Me! (LE, $17.00) is glossier (90% similar).
- Guerlain Plum-brella (070) (P, $32.00) is glossier (90% similar).
- Tarte Fly (P, $20.00) is less shimmery, darker, warmer (90% similar).
- Bite Beauty #002 (LE, $36.00) is lighter, glossier (90% similar).
- Colour Pop Plastics (LE, $5.00) is darker (90% similar).
- Colour Pop Too Sexy (LE, $5.00) is darker, warmer (90% similar).
- NARS Warm Leatherette (P, $26.00) is less shimmery, warmer (90% similar).
- More dupes -- click to see the full list!

Permanent

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Soft Pink Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Cotton Candy Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick

Anastasia Plumeria Matte Lipstick