
Electric Orange
Maybelline Electric Orange ColorSensational Vivids Lip Color ($7.99 for 0.15 oz.) is a bright, medium orange with warm, red undertones and a cream finish. It had semi-opaque pigmentation that applied evenly to the lips. The lipstick was lightly creamy with moderate slip but did not slide around while worn. I did notice a subtle amount of color that had settled into my lip lines. It wore well for four and a half hours and was moisturizing over time.
I’ve reviewed this formula (and I believe the majority of shades released) before, but it’s one of my favorite drugstore lipstick formulas and wanted to update swatches. I was dismayed to see how many shades were discontinued, though, as there are only seven in the current range. The Vivids formula is supposed to have “vibrant color” and a hydrating feel. I repurchased the seven shades still available, and I re-tested them (and re-swatched/photographed!). Overall, the Vivids formula has a very smooth, creamy consistency that has moderate slip and a luminous sheen and semi-opaque to opaque pigmentation. They felt hydrating to me over time and were comfortable to wear. They have a moderate, sweet, floral scent but no discernible taste.
Top Dupes
- Milani Sweet Nectar (P, $5.49) is brighter (95% similar).
- Make Up For Ever Orange (300) (P, $24.00) is lighter (95% similar).
- Illamasqua Soaked (P, $26.00) is brighter (95% similar).
- MAC Neon Orange (P, $17.00) is darker (95% similar).
- Estee Lauder Out of Control (P, $32.00) is lighter, more muted (90% similar).
- MAC Tart & Trendy (LE, $17.00) is lighter, more muted (90% similar).
- MAC Excite (LE, $17.00) is brighter, cooler (90% similar).
- MAC Ravishingly Rich (P, $23.00) is more shimmery (90% similar).
- NARS Geraldine (P, $32.00) is lighter, brighter (90% similar).
- Urban Decay Bang (DC, $22.00) is darker, more muted, cooler (90% similar).
- More dupes -- click to see the full list!

Permanent

On Fire Red
Maybelline On Fire Red ColorSensational Vivids Lip Color ($7.99 for 0.15 oz.) is a bright, medium red with cool, pink undertones and a natural sheen. The consistency was incredibly smooth, almost jelly-like as it glided on the lips and delivered even, semi-opaque color coverage that sat well on the lips. This particular shade seemed to give my lips the illusion of smoothness and plumpness. It wore well for five hours and was lightly hydrating, and there was a subtle, reddish stain left behind.
Top Dupes
- Bite Beauty Tannin (P, $24.00) is darker (95% similar).
- Estee Lauder Vengeful Red (P, $32.00) is darker, more muted (95% similar).
- Givenchy Heroic Red (321) (LE, $36.00) is less glossy (95% similar).
- MAC Maria Moretti (LE, $17.00) is less glossy (95% similar).
- Revlon 5th Ave. Red (LE, $7.99) is lighter, warmer (90% similar).
- Tom Ford Beauty Vampire Kiss (LE, $50.00) is less glossy (95% similar).
- Guerlain Greta (P, $55.00) is lighter, brighter (95% similar).
- Make Up For Ever Iconic Red (400) (P, $24.00) is darker (95% similar).
- Chanel La Precieuse (317) (LE, $37.00) is less glossy (95% similar).
- Shiseido Poppy (RD312) (P, $28.00) is warmer (95% similar).
- More dupes -- click to see the full list!

Permanent

Brazen Berry
Maybelline Brazen Berry ColorSensational Vivids Lip Color ($7.99 for 0.15 oz.) is a bright, medium-dark magenta purple with warm, pink undertones and a cream finish. It had a noticeable glossiness but did not slide around as it was slightly tacky on the lips, which helped it adhere better to the lips. It had good pigmentation, though it was not full coverage, and the color applied evenly. This shade lasted for five hours on me, left a subtle stain behind, and was hydrating.
Top Dupes
- Makeup Geek Prankster (P, $12.00) is darker (95% similar).
- YSL Pourpre Preview (16) (P, $34.00) is lighter (95% similar).
- Marc Jacobs Beauty Willful (248) (P, $30.00) is brighter, less glossy (95% similar).
- NARS Silvia (P, $32.00) is lighter, less glossy (95% similar).
- MAC Vogue en Violet (P, $23.00) is lighter, cooler (90% similar).
- NARS Full Frontal (LE, $26.00) is lighter, brighter (90% similar).
- MAC Seductive Intent (LE, $19.00) is darker, less glossy (90% similar).
- MAC Night Blooming (LE, $19.00) is more shimmery (90% similar).
- MAC Romantically Inclined (LE, $17.00) is more muted, less glossy (90% similar).
- NARS Angela (P, $32.00) is lighter, brighter, more pigmented (85% similar).
- More dupes -- click to see the full list!

Permanent

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline Electric Orange ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline On Fire Red ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color

Maybelline Brazen Berry ColorSensational Vivids Lip Color