
Memoire (224)
Chanel Rouge Memoire (224) Coco Stylo ($37.00 for 0.07 oz.) is a rich, medium-dark red with cool undertones and fine, ruby red pearl. It had good pigmentation, though it wasn’t quite opaque, with a smooth, even application that did not settle into my lip lines and actually made my lips appear smoother and plumper. It had a very creamy, balm-like consistency that was quite emollient and glided across the lips effortlessly. The formula was comfortable and hydrating to wear over the five hours the color lasted. There was a faint stain left behind as well.
The formula is supposed to offer the “intensity of a lipstick” with the “shine of a lipgloss” and “comfort of a lip balm.” The consistency of this formula was incredibly soft and melted against the lips, so it was easy to over-apply (and subsequently, easy to run through the product!) with an emollient quality found in lip balms. In general, color coverage was semi-opaque to opaque, with wear coming in at three to five hours, depending on the shade. The formula was comfortable to wear and very hydrating both during and after wear. The downside was that these types of twist-up lipsticks (in the slim casing) tend to contain noticeably less than a standard bullet lipstick (0.10 to 0.12 oz. usually!) and the more pliant formula made it easy to reapply and run it back and forth more than necessary (for the coverage). There was a light rose scent to the formula, subtler than the Rouge Allure lipsticks, though, with no discernible taste.
You can view the ingredients here along with swatches of all shades I’ve reviewed here
Top Dupes
- Estee Lauder Boldface (P, $32.00) is cooler (95% similar).
- Makeup Geek Elegant (P, $15.00) is darker (95% similar).
- Bite Beauty Tannin (P, $24.00) is brighter (95% similar).
- MAC MAC Red (P, $17.00) is less glossy (95% similar).
- Urban Decay Sancho (P, $17.00) is cooler (95% similar).
- Bobbi Brown Imperial Red (P, $35.00) is less shimmery (95% similar).
- MAC Como La Flor (LE, $17.00) is less glossy (95% similar).
- Make Up For Ever Raspberry Red (401) (P, $24.00) is darker (95% similar).
- Shiseido Ruby Copper (RD501) (P, $28.00) is lighter, more muted (95% similar).
- Bite Beauty Tannin (P, $26.00) is darker (95% similar).
- More dupes -- click to see the full list!

Permanent

Sepia (207)
Chanel Sepia (207) Rouge Coco Stylo ($37.00 for 0.07 oz.) is a muted, medium-dark plummy brown with warm undertones and a creamy, glossy finish. It had semi-opaque pigmentation–it was one of the least pigmented shades I’ve tried from this range–that applied evenly. The lipstick had the same creamy, balm-like feel signature to the formula, but there seemed to be a bit of color that pulled into my lip lines. I think it was more even and smoother than I expected, given the sheerer coverage, but it only lasted for three hours. It was moisturizing while worn, at least!
Top Dupes
- Estee Lauder Dangerous (P, $32.00) is lighter (95% similar).
- Chanel Imperial (DC, $32.00) is lighter (95% similar).
- Estee Lauder Tender Trap (P, $32.00) is lighter, less glossy (90% similar).
- Buxom Runaway (P, $21.00) is warmer (90% similar).
- Maybelline Untainted Spice (950) (P, $7.49) is darker, more muted (90% similar).
- Guerlain Forever Brown (305) (P, $37.00) is brighter, warmer (90% similar).
- Tom Ford Beauty Temptation Waits (LE, $52.00) is darker, more muted (90% similar).
- Chanel Jeanne (408) (P, $37.00) is darker (90% similar).
- Urban Decay Broken (P, $17.00) is more shimmery, lighter, less glossy (90% similar).
- Urban Decay Epigram (LE, $17.00) is warmer (85% similar).
- More dupes -- click to see the full list!

Limited Edition

Chanel Memoire (224) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Memoire (224) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo

Chanel Sepia (207) Rouge Coco Stylo