
Set Sail
Tarte Set Sail Rainforest of the Sea Color Splash Lipstick ($21.00 for 0.12 oz.) is a muted, medium, rosy plum with warm undertones and a satin finish. The texture seemed slightly thinner and not quite as emollient as other shades, so I felt like it emphasized the texture of my lips a bit, though it was still comfortable to wear and felt lightly hydrating over time. It had full color coverage in a single swipe, and the lipstick applied evenly across the lips. On me, this lipstick wore well for five and a half hours.
The formula is supposed to be “long-wearing,” “full coverage,” and hydrating. The consistency has an incredibly smooth, creamy feel to it and has enough substance and thickness to it that it adheres well to the lips and usually doesn’t pull into lip lines. I felt like the formula felt slightly more emollient initially and “dried” a bit to more of a satin-to-cream finish after a few minutes (but not a true dry down, as it wasn’t transfer-resistant!). The majority of shades were very pigmented, easy to apply, comfortable to wear with light to moderate hydration over time, and lasted between four and seven hours on me. A few of the lightest and darkest shades weren’t as pigmented or were less flattering on the lips compared to more of the medium shades. There did not seem to be any added fragrance to it (smelled slightly waxy), and I didn’t notice any taste.
Top Dupes
- Chanel Rose Violine (P, $37.00) is glossier (95% similar).
- bareMinerals Notorious (P, $20.00) is lighter (90% similar).
- Burberry Dark Rosewood (P, $34.00) is darker, cooler (90% similar).
- MAC Finally Free (LE, $17.00) is brighter (90% similar).
- Hourglass Activist (P, $32.00) is cooler (90% similar).
- Tom Ford Beauty Impulse (Right) (LE) is darker, more muted (90% similar).
- Shiseido Red Queen (RD716) (P, $28.00) is brighter (90% similar).
- bareMinerals Mantra (P, $20.00) is darker, less pigmented (90% similar).
- Urban Decay Ravenswood (P, $17.00) is lighter (90% similar).
- Bite Beauty Cortado (LE, $24.00) is lighter, brighter (90% similar).

Permanent

Surf's Up
Tarte Surf’s Up Rainforest of the Sea Color Splash Lipstick ($21.00 for 0.12 oz.) is a medium, reddish plum with warm undertones and a cream finish. It was almost like a darker, muted coral at some angles. The lipstick had a creamy consistency that was emollient enough to glide effortlessly across the lips but didn’t slide around after it applied. I felt like it “set” in a way, where some of the initial slip dissipated within a few minutes of application (to be clear, it did not actually set–there was no true dry down and it never became transfer-proof!). It was richly pigmented and lasted for six hours on me.
Top Dupes
- Estee Lauder Bois de Rose (P, $32.00) is brighter (95% similar).
- MAC Retro (P, $17.00) is darker, less glossy (90% similar).
- bareMinerals Panko (P, $20.00) is warmer (90% similar).
- Marc Jacobs Beauty Shush, Blush (P, $28.00) is cooler (90% similar).
- Urban Decay Hitch Hike (P, $17.00) is warmer (90% similar).
- Hourglass Inventor (P, $32.00) is lighter, more muted (85% similar).
- MAC Brick-o-la (P, $17.00) is lighter, brighter, cooler (85% similar).
- Guerlain Gracia (P, $55.00) is more shimmery, lighter (85% similar).
- Makeup Geek Plain Jane (P, $12.00) is darker, less glossy (85% similar).
- Colour Pop Faded (LE, $5.00) is lighter, cooler (85% similar).

Permanent

Island Life
Tarte Island Life Rainforest of the Sea Color Splash Lipstick ($21.00 for 0.12 oz.) is a medium-dark, reddish plum with warm undertones and a cream finish. It had rich, opaque pigmentation that applied evenly and smoothly across the lips without dragging or tugging. The consistency was creamy, lighter weight but substantial enough that the color adhered well to the lips and lasted for nearly five and a half hours. It was moderately moisturizing while worn.
Top Dupes
- Marc Jacobs Beauty Shush, Blush (P, $28.00) is brighter (95% similar).
- Shiseido Red Queen (RD716) (P, $28.00) is lighter (90% similar).
- Bite Beauty Zin (P, $24.00) is less pigmented, cooler (90% similar).
- Bobbi Brown Hibiscus (P, $35.00) is brighter, cooler (90% similar).
- Hourglass Inventor (P, $32.00) is lighter, more muted (90% similar).
- Bite Beauty Rosewood (P, $28.00) is lighter, less pigmented (85% similar).
- MAC Brick-o-la (P, $17.00) is lighter, brighter (85% similar).
- Colour Pop Faded (LE, $5.00) is lighter, warmer (85% similar).
- Tom Ford Beauty Richard (P, $35.00) is lighter, warmer (85% similar).
- Chanel Rose Violine (P, $37.00) is lighter, more muted, cooler (85% similar).

Permanent

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Set Sail Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Surf's Up Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick

Tarte Island Life Color Splash Hydrating Lipstick